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Jonathan Gudroe:

A Guide to Massage Therapy Social Media Posts + Examples

Jonathan Gudroe
November 26, 2025
- Marketing

Social media is an increasingly important marketing channel for all types of organizations. Research shows that these platforms have become a primary channel for brand and product discovery:

Jonathan Gudroe
November 26, 2025
- Practice management

Jonathan Gudroe
November 26, 2025
- Practice management

As a massage therapist, bookkeeping might feel like a task that falls outside your expertise. After all, you’ve spent time in dedicated programs where you learned about effleurage and tapotement, but you probably didn’t cover reconciling accounts or...

Jonathan Gudroe
August 27, 2025
- Practice management

Jonathan Gudroe
July 30, 2025
- Marketing

One of the persistent issues that independent massage therapists face is competition. We hear it all the time: “Big-box massage franchises like Massage Envy have national ad budgets, marketing teams, and franchise security. So, how does a one-person...

Jonathan Gudroe
June 18, 2025
- Practice management

Massage therapy is a great way for individuals to relax and receive medical treatment. Service-minded entrepreneurs can better meet the needs of these clients by starting a massage business dedicated to helping clients relax and reduce their pain....

Jonathan Gudroe
May 19, 2025
- Practice management

Although many people receive massages for relaxation, some individuals need massage therapy for medical reasons. If you’re interested in working with these clients, then you’ll want to know how medical insurance intersects with the massage industry...

Jonathan Gudroe
February 24, 2025
- Marketing

Jonathan Gudroe
February 24, 2025
- Practice management, Resources

Even as a busy massage therapist, staying organized is crucial to providing relaxing massage experiences. But between planning your marketing strategy and mapping out your finances, it’s easy for your clients’ specific circumstances and preferences...

Jonathan Gudroe
February 19, 2025
- Marketing

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