Contents
88% of shoppers research products online before making a purchase. This means a massage therapist website is crucial for your practice. However, many businesses—large and small—have websites that yours must compete against: about 73% of U.S. small businesses already have a website, and 23.5% plan to get one.
More than ever, it’s essential to distinguish yourself from the competition and invest in your website. And the way to do that is through superior web design that immediately catches visitors’ eyes. After all, 22% of consumers look for eye-catching colors when visiting a company’s website for the first time, and 38% look at a website’s page layout or navigational links.
For massage therapists without web design experience, viewing other websites is the best way to understand how you want your site to look. Let’s look at examples of well-designed massage therapist sites to inspire your web design journey.
Top examples of massage therapist websites
1. UBeWell2
Made with MassageBook
UBeWell2 is a massage practice based in Chicago, Illinois. Head massage therapist Aline aims to provide happiness and better wellness by creating personalized experiences for all her clients.
This website is an excellent example of utilizing a single eye-catching color strategically and cohesively. The color purple is integrated into many different onsite elements, including the main header image, header text, and buttons. Plus, the website includes a detailed description of the massage therapist, helping clients understand her philosophy and how she handles treatments.
2. Body Balance Massage and Float
Made with WordPress
Body Balance Massage and Float is based in American Fork, Utah. In addition to massage therapy services like deep tissue and reflexology, it offers float therapy, in which you lie in a pool of skin-temperature saltwater.
Many first-time massage clients are nervous and unsure of what to expect from their appointment. This massage practice's website features a virtual tour of its facilities to showcase its space and help alleviate concerns. It also features a dedicated membership page listing all membership perks and the difference in pricing for members and non-members.
3. Inman Park Massage
Made with MassageBook
Jennifer Tucker runs Inman Park Massage in Atlanta, Georgia. She offers Esalen, neuromuscular, and prenatal massage to help clients relax and treat their localized pain issues.
This website features plenty of calls to action (CTAs) to book a service or purchase gift certificates, ensuring that visitors always know where to click to proceed. Additionally, it features the practice’s most popular services, including cost and duration, making it easy for viewers to book the massage they want.
4. Shadi Presha
Made with SquareSpace
Shadi Presha is a licensed massage therapist based in Brooklyn, New York. She’s known for bringing deep restoration and renewal to her clients with various massage techniques, including prenatal, facial acupressure, and gua sha.
Her massage therapist website features minimalist design elements, with a cohesive red and pink color scheme. This is an effective example of a site that doesn’t do too much visually, showing that even a simple website can convey the necessary information.
Another interesting element is that Presha doesn’t provide an address for her practice, which is a practical choice for massage therapists operating out of their homes who may have privacy concerns. Instead, the website lists a general area for the studio and instructions for when a potential client will receive the specific address.
5. Healing Hands Therapeutics
Made with MassageBook
Healing Hands Therapeutics offers various deep-tissue therapies designed to address pain, improve mobility, reduce stress, and more. Based in Tukwila, Washington, this practice specializes in Thai massage and also offers myofascial release and cupping.
Aside from the catchy keywords at the top of the page, this massage therapist’s website clearly distinguishes itself from its competitors with images of the therapist at work. In particular, the description emphasizes that the therapist performs Thai massage on the floor, and the images reinforce that idea by showing the therapist massaging an individual lying on a soft mat on the floor.
6. Press Modern Massage
Made with SquareSpace
With locations throughout New York, Press Modern Massage is dedicated to going beyond relaxation, focusing on alleviating chronic pain, releasing knots, and supporting recovery from sports injuries. The practice offers full body, back, neck, shoulder, and pregnancy massages.
This massage therapist website features catchy taglines that clearly communicate to visitors what the business is all about. The site also features a dedicated section describing the business’s ideal clients. This makes it easy for web visitors to relate to the massage practice and encourages them to book.
7. Massage by Amy Massey
Made with MassageBook
Massage by Amy Massey is based in Asheville, North Carolina. Massey’s goal is to offer massage therapy with a warm presence and intuitive, therapeutic touch. She offers various massage modalities, from gentle to more intensive, including Swedish, myofascial release, and deep tissue.
Her massage therapist website stands out because it has reviews embedded straight in the main page. This allows potential clients to read about other clients’ experiences, making them feel confident when they decide to book. The site also prominently features Massey’s next available opening for web visitors’ convenience.
8. Holden Beach Massage
Made with Wix
Based in Holden Beach, North Carolina, Holden Beach Massage offers massage therapy that enhances relaxation, promotes rejuvenation, increases range of motion, and improves circulation. Owner David Morris believes positive, healing, and therapeutic touch is needed more than ever in our technology-dominated world.
This massage practice’s website stands out with its large, eye-catching images and soothing color palette. Shades of blue and turquoise create a harmonious atmosphere throughout the page, embodying the relaxation the practice aims to provide.
9. Renew Day Spa
Made with WordPress
Renew Day Spa is based in New York City and offers a range of massage options, including full-body massages and foot reflexology. Its skilled therapists ensure that relaxation and rejuvenation are accessible to everyone, offering an affordable and luxurious escape from the bustling city.
This massage therapy website features relaxing massage imagery, which aligns with the business’s mission. Its color palette is also very neutral and earth-toned, reinforcing the idea of relaxation and rejuvenation. Furthermore, since the business is located in NYC’s Chinatown district, it has FAQ pages in both English and Chinese, ensuring that both English-speaking and Chinese-speaking audiences have access to key information.
10. Remedy Wellness
Made with SquareSpace
Remedy Wellness is located in New York City and aims to empower its clients’ bodies to heal by creating balance and comfort. On top of massage, the practice also offers reiki and sound therapy.
A robust social media integration with Instagram sets this massage website apart. In the site’s footer, you can find various Instagram posts on the business’s page, which helps potential clients understand what this practice is all about.
Build your massage therapist website with MassageBook
If you don’t have much experience with web design and starting your massage website feels overwhelming, working with a dedicated website provider greatly simplifies the process. MassageBook offers massage therapy software that includes user-friendly website features.
With MassageBook’s help, you can:
- Easily create, manage, and maintain your website while avoiding web hosting fees.
- Exude professionalism on the web to make a great first impression.
- Access a wider audience by listing your website on the MassageBook directory.
- Offer simple online booking for potential clients.
- Acquire more revenue through gift certificate sales.
- Attract more clients by displaying reviews from satisfied customers.
- Integrate with Facebook and Instagram and offer online booking directly on those platforms.
If you already have a massage therapy website, supercharge it with MassageBook’s tools. By copying and pasting just a few lines of code, you can add buttons for online booking, gift certificate sales, and client reviews to your existing website. Plus, you can select a color that matches your existing color scheme, making the integration visually seamless.
Massage therapist website FAQs
Is it okay to use stock photos on my massage therapist website?
Yes, it is absolutely okay to use stock photos on your massage therapist website, as long as the photo’s license permits it. However, if possible, we recommend using high-quality, visually appealing images of your own practice for a more personal touch. Plus, real photos of your practice give web visitors a glimpse into what it might be like to visit your massage business.
What are the absolute must-have pages for a beginner massage website?
Your massage therapist website must include a homepage, an about us/policies page, a massage services/pricing page, a booking/scheduling page, and a contact page.
Will a beautiful website automatically show up on Google?
No. A beautiful website will make a good first impression on web visitors and may even entice them to make a booking, but it won’t necessarily help them discover your site. To help your website rank highly on search engines such as Google, incorporate best practices for search engine optimization (SEO). In particular, you may want to leverage local SEO practices to help you rank higher for search terms that people in your area may use, such as “massage near me” or “massages in Chicago.”
Should I list my exact pricing on my website, or have clients contact me for rates?
You should list your exact pricing on your massage therapist website. Modern consumers expect frictionless booking, and hiding prices can lead to frustration and abandoned bookings. Plus, if you don’t list your pricing, you’ll have to respond to calls or emails about your pricing, which can take up a significant amount of your time.
Since most of my clients book on their phones, how do I make sure my website is mobile-friendly?
Most modern website builders include responsive features that make your site accessible on any device. When selecting a website builder, look for these and other mobile-friendly features to ensure you can deliver a great digital experience to potential customers.
Additional resources
Hopefully, after seeing these massage therapist websites, you feel more inspired to design your own website with the same level of care and attention. To view additional examples, look at your competitors’ websites. This will give you a good idea of how to distinguish your website from theirs while providing examples of websites that work.
Remember that building or revamping your website is not a one-and-done project. Track key performance indicators (KPIs) and important metrics to evaluate your site’s success in securing business from new and returning customers. Over time, you can make tweaks and adjustments to boost your website’s effectiveness and increase online bookings.
Check out these resources for more tips about running your massage practice:
- 5 Best Website Builders for Massage Therapists — Ready to create your massage therapist website? Explore the top website builders that can help you take the next step.
- Marketing Massage Therapy: 7 Effective Techniques to Explore — Marketing your massage business goes beyond your website. Discover key techniques to employ in your practice.
- 13 Best Massage Therapy Software Solutions — To successfully run your practice and generate more bookings, you need the right tools to support you. Explore the top massage therapy software solutions here.
