With 81% of shoppers conducting online research before making a purchase, a massage therapist website is crucial for your practice. However, it’s not enough to just have a website—it should also be designed thoughtfully and intentionally to provide the best possible experience to consumers.

Consider the following statistics:

• In 2023, around 73% of small businesses had a website, with another 23.5% saying they planned to get one.
• 75% of users judge a company’s credibility by its website design.
• Users will form an opinion about a website in just 0.05 seconds.

What do these statistics tell us? There are a lot of small business websites out there that your website must compete against, even within your industry. This means you must find a way to distinguish yourself from the competition. And the way to do that is through superior web design that catches visitors’ eyes immediately.

Without tons of web design experience, viewing other websites is the best way to understand how you want your massage therapy website to look. Let’s look at examples of well-designed sites to inspire your web design journey.

1. UBeWell2

Made with MassageBook

UBeWell2 is a massage practice based in Chicago, Illinois. Head massage therapist Aline aims to provide happiness and better wellness by creating personalized experiences for all her clients.

This website is an excellent example of utilizing a single eye-catching color strategically and cohesively. The color purple is integrated into many different onsite elements, including the main header image, header text, and buttons. Plus, the website includes a detailed description of the massage therapist, helping clients understand her philosophy and how she handles treatments.

2. Heart of Sedona

Made with WordPress

Dena Bahar is the licensed massage therapist who runs Heart of Sedona. She specializes in abdominal massage and approaches her practice with intuition and compassion, working gently yet deeply.

What’s unique about this massage website is its strong ties to the practice's Sedona, Arizona, location. The high-quality images featured on the site depict Bahar in various locations around Sedona, including its iconic rock formations. In addition to its eye-catching images, the website is visually appealing, with multiple harmonious colors and unique (yet easy-to-read) fonts.

3. Hand & Stone Massage and Facial Spa

Made with Zenoti

Hand & Stone Massage and Facial Spa is a massage practice located in Decatur, Georgia. It employs various spa associates who offer many different massage and facial services.

This massage therapist website stands out for the useful information it includes on its main page. Key details, such as the business’s address and phone number, can be found in the website's header, along with buttons to book an appointment or purchase a gift card. It also prominently lists introductory offers on the homepage, which are extremely helpful and appealing to first-time customers.

4. Inman Park Massage

Made with MassageBook

Jennifer Tucker runs Inman Park Massage in Atlanta, Georgia. She offers Esalen, neuromuscular, and prenatal massage to help clients relax and treat their localized pain issues.

This website features plenty of calls to action (CTAs) to book a service or purchase gift certificates, ensuring that visitors always know where to click to proceed. Additionally, it features the practice’s most popular services, including cost and duration, making it easy for viewers to book the massage they want.

5. Body Balance Massage and Float

Made with WordPress

Body Balance Massage and Float is based in American Fork, Utah. In addition to massage therapy services like deep tissue and reflexology, it offers float therapy, in which you lie in a pool of skin-temperature saltwater.

Many first-time massage clients are nervous and unsure of what to expect from their appointment. This massage practice's website features a virtual tour of its facilities to showcase its space and help alleviate concerns. It also features a dedicated membership page listing all membership perks and the difference in pricing for members and non-members.

6. Rebalance Spa

Made with SpotOn

Rebalance Spa boasts an expert team of massage therapists focused on providing the best possible massage experience. This Atlanta-based massage practice offers various massage services, as well as Thai yoga and head spa treatments.

Aside from high-quality and visually appealing images, this massage therapist website includes an embedded Google Maps widget at the bottom of the main page. This widget shows exactly where the business is located, along with its average Google review score, to showcase feedback from satisfied customers. It also includes a detailed menu page with breakdowns of services, prices, and session durations.

7. Shadi Presha

Made with SquareSpace

Shadi Presha is a licensed massage therapist based in Brooklyn, New York. She’s known for bringing deep restoration and renewal to her clients with various massage techniques, including prenatal, facial acupressure, and gua sha.

Her massage therapist website features minimalist design elements, with a cohesive red and pink color scheme. This is an effective example of a site that doesn’t do too much visually, showing that even a simple website can convey the necessary information.

Another interesting element is that Presha doesn’t provide an address for her practice, which is a practical choice for massage therapists operating out of their homes who may have privacy concerns. Instead, the website lists a general area for the studio and instructions for when a potential client will receive the specific address.

8. Massage by Amy Massey

Made with MassageBook

Massage by Amy Massey is based in Asheville, North Carolina. Massey’s goal is to offer massage therapy with a warm presence and intuitive, therapeutic touch. She offers various massage modalities, from gentle to more intensive, including Swedish, myofascial release, and deep tissue.

Her massage therapist website stands out because it has reviews embedded straight in the main page. This allows potential clients to read about other clients’ experiences, making them feel confident when they decide to book. The site also prominently features Massey’s next available opening for web visitors’ convenience.

9. Renew Day Spa

Made with WordPress

Renew Day Spa is based in New York City and offers a range of massage options, including full-body massages and foot reflexology. Its skilled therapists ensure that relaxation and rejuvenation are accessible to everyone, offering an affordable and luxurious escape from the bustling city.

This massage therapy website features relaxing massage imagery, which aligns with the business’s mission. Its color palette is also very neutral and earth-toned, reinforcing the idea of relaxation and rejuvenation. Furthermore, since the business is located in NYC’s Chinatown district, it has FAQ pages in both English and Chinese, ensuring that both English-speaking and Chinese-speaking audiences have access to key information.

10. Press Modern Massage

Made with SquareSpace

With locations throughout New York, Press Modern Massage is dedicated to going beyond relaxation, focusing on alleviating chronic pain, releasing knots, and supporting recovery from sports injuries. The practice offers full body, back, neck, shoulder, and pregnancy massages.

This massage therapist website features catchy taglines that clearly communicate to visitors what the business is all about. The site also features a dedicated section describing the business’s ideal clients. This makes it easy for web visitors to relate to the massage practice and encourages them to book.

11. Holden Beach Massage

Made with Wix

Holden Beach Massage offers massage therapy in Holden Beach, North Carolina, that enhances relaxation, promotes rejuvenation, increases range of motion, and improves circulation. Owner David Morris believes positive, healing, and therapeutic touch is needed more than ever in our technology-dominated world.

This massage practice’s website stands out with its large, eye-catching images and soothing color palette. Shades of blue and turquoise create a harmonious atmosphere throughout the page, embodying the relaxation the practice aims to provide.

12. Healing Hands Therapeutics

Made with MassageBook

Healing Hands Therapeutics offers various deep-tissue therapies designed to address pain, improve mobility, reduce stress, and more. Based in Tukwila, Washington, this practice specializes in Thai massage and also offers myofascial release and cupping.

Aside from the catchy keywords at the top of the page, this massage therapist’s website clearly distinguishes itself from its competitors with images of the therapist at work. In particular, the description emphasizes that the therapist performs Thai massage on the floor, and the images reinforce that idea by showing the therapist massaging an individual lying on a soft mat on the floor.

13. Remedy Wellness

Made with SquareSpace

Remedy Wellness is located in New York City and aims to empower its clients’ bodies to heal by creating balance and comfort. On top of massage, the practice also offers reiki and sound therapy.

A robust social media integration with Instagram sets this massage website apart. In the site’s footer, you can find various Instagram posts on the business’s page, which helps potential clients understand what this practice is all about.

14. Massage Therapy LA

Made with WordPress

Massage Therapy Los Angeles is a practice for clients who want to pamper themselves. They offer a range of massage modalities, including Swedish, cranial sacral, sleep massage, and more.

This massage therapy website features delicate colors and beautiful imagery that align with the practice’s mission of pampering its clients. The overall design scheme is visually appealing and inviting while still providing all the necessary information, including the address, contact information, and social media pages.

15. Healthy Zu Spa

Made with Windy City Web Solutions

Healthy Zu Spa is based in Chicago. Its therapists use the ancient art of Chinese reflexology to provide enjoyable and unforgettable massage experiences that heal the mind, body, and soul. At this practice, you can find an affordable, peaceful retreat for healing.

This massage website boasts a clean design featuring key information and social proof. Alongside its cohesive color scheme, the main page displays a header with information about a limited-time offer, encouraging new clients to book an appointment. Plus, the page presents a reviews slider so that web visitors can read about the experiences of satisfied customers.

Build Your Massage Therapist Website with MassageBook

If you don’t have much experience with web design and starting your massage website feels overwhelming, working with a dedicated website provider greatly simplifies the process. MassageBook offers massage therapy software that includes user-friendly website features.

With MassageBook’s help, you can:

• Easily create, manage, and maintain your website while avoiding web hosting fees.
• Exude professionalism on the web to make a great first impression.
• Access a wider audience by listing your website on the MassageBook directory.
• Offer simple online booking for potential clients.
• Acquire more revenue through gift certificate sales.
• Attract more clients by displaying reviews from satisfied customers.
• Integrate with Facebook and Instagram and offer online booking directly on those platforms.

If you already have a massage therapy website, supercharge it with MassageBook’s tools. By copying and pasting just a few lines of code, you can add buttons for online booking, gift certificate sales, and client reviews to your existing website. Plus, you can select a color that matches your existing color scheme, making the integration visually seamless.

Additional Resources

Hopefully, after seeing these massage therapist websites, you feel more inspired to design your own website with the same level of care and attention. To view additional examples, look at your competitors’ websites. This will give you a good idea of how to distinguish your website from theirs while providing examples of websites that work.

Remember that building or revamping your website is not a one-and-done project. Track key performance indicators (KPIs) and important metrics to evaluate your site’s success in securing business from new and returning customers. Over time, you can make tweaks and adjustments to boost your website’s effectiveness and increase online bookings.

Check out these resources for more tips about running your massage practice:

• Marketing Massage Therapy: 15 Effective Techniques to Explore — Marketing your massage business goes beyond your website. Discover key techniques to employ for your practice.
• 13 Best Massage Therapy Software Solutions — To successfully run your practice and generate more bookings, you need the right tools to support you. Explore the top massage therapy software solutions here.
• How to Write SOAP Notes for Massage: A Guide + Free Template — Provide clients with a top-notch experience by taking detailed SOAP notes. Learn how to write SOAP notes for massage in this guide.