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Thankfully, building a simple business website has become far less complicated than it used to be. Instead of coding an entire site from scratch, massage therapists can leverage a website builder.
In this guide, we’ll explore the best website builders for massage therapists:
We’ll also discuss best practices for massage website building:
- How to choose the right website builder for your massage therapy practice
- Important massage therapist website elements to include
With dozens of templates and easy-to-use tools, you can easily put together a useful massage therapist website that increases bookings and profits for your practice.
1. MassageBook
With MassageBook’s website builder, you can build a fully functional business website in a matter of minutes. Our websites are easy to use and maintain, giving you time back in your day to spend on your clients.
Here are some of the features we offer:
- Customized website: Design a website with a harmonious color scheme and images to present a professional first impression that amazes potential clients.
- Service menu: Create a service menu that sells for you. MassageBook empowers you to create a clean, professional, and well-organized service menu clients can read through to easily understand your offerings.
- Online booking: Integrate your calendars and scheduling directly with your website. Clients can schedule appointments online at their convenience, and with real-time calendar sync, you’ll ensure that you’re never double-booked.
- Emails and text reminders: Reduce lost revenue by reminding clients of upcoming appointments. Our system automatically sends emails and texts to clients, so they never forget their bookings. Plus, you can send intake forms for clients to complete ahead of time.
- Screen size optimization: With MassageBook, your website will automatically resize to work on any screen, including desktops, tablets, and smartphones. You’ll offer a great experience to your clients no matter what device they’re using!
- Free reviews: Clients are automatically asked to leave reviews for you after their session on Google, Yelp, and other sites. These reviews are then automatically displayed on your website, instantly adding credibility to your practice and boosting trust in your skills.
- Gift certificates: Sell gift certificates directly through your website. To make the option even more appealing, allow customers to choose from a selection of beautiful designs.
With MassageBook’s tools, you’ll create a website that’s as easy for you to manage as it is for your clients to use and follow. Plus, you’ll get access to a host of other solutions, such as a SOAP notes tool, client database, Facebook and Instagram integrations, promotions, and more.
Create your free account now and see how easy it is to build an amazing website for your own massage business—in less than 10 minutes!
2. Wix
Wix is a popular website builder that empowers you to “create a website without limits.” From domain names to website design to security, Wix has all the tools you need to build an amazing massage therapist website.
Some of its top features include:
- Website templates: Choose from over 900 website templates, ensuring you find a visually appealing one that fits your brand and resonates with your massage business’s goals.
- AI website builder: Leverage AI to generate a website for your massage practice. Simply chat with Wix’s AI website creator to get a custom website that you can tweak and make your own.
- Scheduling: Integrate online scheduling into your website, streamlining your business by managing your schedule through your website. You can also manage all your calendars from one dashboard.
3. Weebly
Weebly is another commonly used website builder. Through this provider, you can build a free website that helps you get discovered and grow your customer base. You’ll receive step-by-step guidance on how to build and launch a site, customize your pages to your liking, and get selling quickly.
Here are a few of Weebly’s standout features:
- Drag and drop builder: No need to worry about coding—simply drag and drop elements in the layout you desire to make the site you envisioned.
- Advanced visual effects: With custom fonts and animation effects, you can create the visual impact you desire. Weebly also offers image editing and video backgrounds for more dynamic visuals.
- Integrated analytics: Stay on top of your website’s effectiveness with integrated analytics tracking data from page views to number of bookings.
4. SquareSpace
Create a website that markets itself with SquareSpace. This provider caters to many different organizations, from online stores to restaurants. Use this website builder to design a website that successfully sells your massage therapy services.
If you’re interested in SquareSpace, here are some of its top features:
- Logo maker: If you haven’t created a logo yet, SquareSpace offers a logo maker where you can let your creativity take flight and experiment with many different design options.
- Layouts and themes: Easily adjust your website design with layouts and themes, rearranging your content, images, and look in just a single click.
- SquareSpace Blueprint AI: Use AI tools to build your website using the unique aspects of your brand. If you ever need a nudge in the right direction, simply call upon SquareSpace Blueprint AI to guide you.
5. WordPress
WordPress is a tried-and-true website builder option, known for its customizability and integrations. Over 40% of all websites on the web are powered by WordPress, which is a testament to this provider’s popularity.
Here are a few of WordPress’s standout features:
- Secure web hosting: WordPress offers a secure hosting experience, from firewalls to encryption to DDoS protection. It also enables fast data transfer and flexible storage, giving you room to grow your website.
- Robust plugins: If WordPress doesn’t have a feature or tool you desire, you can always look at plugins. With over 50,000 plugins and add-ons, you can effortlessly integrate with tools you already use to get the capabilities you need to run your massage business.
- Website design services: Can’t seem to figure out how to create your website on your own? WordPress will bring your vision to life with dedicated website design services, offering its team’s expertise to support your goals.
How to choose the right website builder for your massage therapy practice
Choosing the best website builder for your massage practice is a daunting task. To make a decision that gets your business real results, take into account the following considerations:
- Budget. If you’re just starting your massage business, you may not have a lot of funds to spare on your website builder. Look for a solution that fits your budget constraints—for example, some providers above allow you to build websites for free.
- User-friendliness. Whether you’re a novice website designer or are more tech-savvy, a user-friendly tool makes the process all the more simple. Invest in a tool that’s easy to use so you can worry more about what your design looks like and less about how to make it look like that.
- Design options. The best website builders for massage therapists offer many different design options, including color schemes, themes, templates, layouts, fonts, and more. If you want a website with complicated and advanced design elements, look for a provider that offers them.
- Integrations. You may already have existing tools, such as business calendar software, email marketing tools, and more. If your website needs to be able to work with those tools, make sure your website builder can integrate with them. For example, your calendar software should be able to sync with your website booking system.
- Customer support. Even if you have experience building your website, you may still run into technical issues that need resolving. Determine what level of customer support you can expect from the website builder. For example, can you reach them by email or text? Are there support staff available 24/7?
- Reviews. What do other massage therapists and small business owners say about the website builder? Read reviews to explore other people’s opinions of the tool and what they think are the biggest benefits and drawbacks of the software.
Considering these factors, you should be able to narrow down your choices to two to three website builders. Then, book demos or consultations with the website builder providers to see the software in action. Certain companies may offer free trials or a freemium tool, which you can also try out before committing!
Although this is a big decision, keep in mind that it’s always possible to switch website builders in the future. The process is complicated as it requires you to migrate your existing website, but it’s possible, so don’t feel stuck if your vision or goals for your website shift down the road.
Important massage therapist website details to include
When designing your massage practice’s website, you might focus on visual details like images, fonts, and colors. However, there are other important details you must include on your website. These include:
- Business name
- Contact information
- Location
- Hours of operation
- Services provided
- Online booking
- Links to your social media account
Without this information, potential and existing clients won’t be able to use your website effectively and drive the results you desire. Although having a professional-looking design is important, when you’re just starting and don’t have the time to make everything visually appealing, these details are what will help you secure bookings.
Additional resources
Choosing the best website builder for your massage business is a difficult decision. However, don’t despair; you can’t go wrong with any of the choices above. Consider the factors we outlined and pick the provider best suited to your needs to create a massage website that increases bookings and profitability for your practice.
Interested in learning more about massage marketing? Check out these resources:
- 15 Well-Designed Massage Therapist Websites to Inspire Yours — Decided on a website builder but not sure how to make your site visually appealing? Check out our list of well-designed massage therapist websites for inspiration.
- Marketing Massage Therapy: 7 Effective Techniques to Explore — Your website is just one part of your massage marketing toolkit. Explore other effective techniques you can employ to increase bookings.
- 13 Best Massage Therapy Software Solutions — Massage practices can benefit from tools outside of website builders. Discover the best massage therapist software solutions in this guide.
