MassageBook Blog
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- Mark Volkmann
- December 29, 2014
- - Marketing
Simply advertising your “buy one, get one free” at your front desk will limit the cards to be seen (and purchased) to only current customers (and the mailman). You’ve got to cross-promote. Cross-promotion is the art and science of strategically...
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- Mark Volkmann
- December 19, 2014
- - Marketing
Want repeat clients? Keep them engaged and interested in your company and services. Even if you’re 100% confident that your exceptional massages will keep them coming back, seal the deal by keeping them educated on the value of massage therapy and...
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- Mark Volkmann
- December 16, 2014
- - Marketing
While online reviews can be a dream come true as an easy way to increase your client base for your massage therapy practice, it can also prove to be a nightmare if you make common mistakes regarding them. Here’s a look at what not to do regarding...
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- Mark Volkmann
- December 8, 2014
- - Marketing
While the holidays are a great time to sell gift cards from your massage therapy practice, if you market them thoughtfully, you can successfully sell the most gift cards you ever have before! Here are some easy ways to increase your gift card sales:
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- Mark Volkmann
- December 3, 2014
- - Marketing
Online marketing is king in today’s business world. Without it, your small business may never reach its full potential. This is true of all industries, including massage therapy. Although massage therapy is built on person-to-person interaction,...
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- Mark Volkmann
- November 24, 2014
- - Marketing
Marketing is a major factor in building your client base. Not only do you need to get people in the door, but you also need to get them coming back again and again. In order to do this you must appeal to the strongest factor of decision making....
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- Mark Volkmann
- November 17, 2014
- - Marketing
One of the fastest and most effective ways to increase your bookings and fill up your schedule is by selling and/or distributing gift certificates. You can offer them at different dollar amounts, use them for a “Buy 1 Massage, Get 1 Free” promotion,...
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- Mark Volkmann
- November 3, 2014
- - Marketing
Having a credible social media presence is vital for every business looking to stand out in their field, and this absolutely stands true for massage therapists. Social media advertising is a proven and inexpensive way to increase business traffic....
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- Mark Volkmann
- October 27, 2014
- - Massage therapists
Interesting infographics on Massage Therapist careers from a high level. A couple things that jump out at me are the percentages of self-employed and percent that practices full time.
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