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Marketing

4 Top Tips for Crafting Engaging Massage E-Newsletters

Although there are plenty of marketing channels available, including social media and text messages, email marketing is still an extremely valuable and impactful channel for businesses to leverage. With the right strategies, you can use an...
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Combat the Summer Lull: How to Boost Revenue for Your Practice

Summer can be a quiet time for massage therapists—with kids out of school and families going on vacation, your usual clients may not be in town to schedule sessions with you. As a small business, these lower-revenue periods may bring some anxiety...
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3 Best Practices for Naming Your New Massage Business

Whether you’re venturing into business for yourself after years of practicing or just graduating and ready to open your own massage therapy business, naming your practice will be one of your first tasks—and one of the most significant! Here are a...
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Why Your Massage Marketing Isn’t Working and How to Fix It

If your massage practice’s marketing strategy hasn’t been as effective as you would like, you could be making a few common mistakes. However, if you’re unfamiliar with marketing best practices, you might not know what those are or what adjustments...
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Massage Marketing Myth: You Must Be On Every Social Network

Contrary to popular belief, you do not have to be on every social network to successfully promote your massage business. Instead, focus on your business’s most impactful social media platforms to maximize results, reach your target audience, and...
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3 Tips to Boost Instagram Reel Views for Massage Therapists

Instagram Reels have taken over the platform—in fact, a 2023 survey found that 74% of Instagram users use the feature. With viewership for Reels increasing year after year, it’s clear that the feature presents a great opportunity for massage...
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Streamline Your Massage Social Content with This Quick Tip

Social marketing is necessary for growing your business, but it can be incredibly time-consuming. When faced with creating content, many massage therapists think, How in the world am I going to make time for this?
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3 Common Mistakes That Put Your Client Relationships at Risk

When you first start your massage practice, you’re entirely focused on acquiring new clients. However, as your practice grows and expands, you need to consider how to keep your clients coming back.
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Double Your Massage Gift Certificate Sales With These 8 Email Marketing Campaigns

Updated October 27th, 2023
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Stress-Free Holiday Promotions for Massage Therapists

Updated October 25th, 2023
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Recent Blog Posts

October 15, 2024
How to Start a Massage Business: 10 Steps to Success
Massage therapy is a great way for individuals to relax and receive medical treatment. Service-minded entrepreneurs can better meet the...
September 23, 2024
4 Top Tips for Crafting Engaging Massage E-Newsletters
Although there are plenty of marketing channels available, including social media and text messages, email marketing is still an extremely...
August 19, 2024
Combat the Summer Lull: How to Boost Revenue for Your Practice
Summer can be a quiet time for massage therapists—with kids out of school and families going on vacation, your usual clients may not be in...
August 9, 2024
Creating Your Massage Therapy Business’ Mission, Vision, & Values
You need plenty of ideas and equipment to start your massage therapy business—from the decorations in your room to the name of your practice
July 30, 2024
13 Best Massage Therapy Software Solutions for 2025
Although your job as a massage therapist is to help your clients relax, running a massage therapy business can be quite stressful. From...

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