Marketing (13)

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Marketing (13)

How to Compete in a Crowded Market and Win

Mark Volkmann
February 2, 2015
- Marketing

There will always be other massage therapists vying for your same customers. That’s business, and that’s inevitable. While you may not have any control (initially) over new massage therapists coming into town or established ones never wanting to...

Mark Volkmann
January 28, 2015
- Marketing

It doesn’t matter how much money you invest in your marketing efforts, it doesn’t matter how much you embrace social media to promote your massage therapy practice, and it doesn’t matter how many referrals you get…if your patrons can’t find your...

Mark Volkmann
January 26, 2015
- Marketing

Although your current clients are your best source for marketing your massage therapy practice, it’s not their job to bring in new clients for you. That’s your responsibility. Keep providing world-class, exceptional services, and their referrals...

Mark Volkmann
January 21, 2015
- Marketing

Although the iconic Yellow Pages has been around for decades and was once the one highly-sought after platform for advertising, a lot has changed in how businesses market themselves these days. Today most businesses turn to the Internet to advertise...

Mark Volkmann
January 19, 2015
- Marketing

You (really) can do more with less. If the owner of your local print shop says you have to get the postcard design to him by Friday (and today is Wednesday), you’ll get that postcard created in those 48 hours faster than if you had 3 months. If you...

Mark Volkmann
January 12, 2015
- Marketing

Google My Business is a convenient and user-friendly resource for both potential customers and businesses alike. Created by Google, this one-stop-shop makes it easy not only for potential new clients to find pertinent information about your massage...

Mark Volkmann
December 31, 2014
- Marketing

Email marketing is one of the best ways to advertise your massage therapy services, your products, and any new promotions you may be running. Mastering the art of email marketing, however, can be a challenging feat. While it may seem quite simple,...

Mark Volkmann
December 29, 2014
- Marketing

Simply advertising your “buy one, get one free” at your front desk will limit the cards to be seen (and purchased) to only current customers (and the mailman). You’ve got to cross-promote. Cross-promotion is the art and science of strategically...

Mark Volkmann
December 19, 2014
- Marketing

Want repeat clients? Keep them engaged and interested in your company and services. Even if you’re 100% confident that your exceptional massages will keep them coming back, seal the deal by keeping them educated on the value of massage therapy and...

Mark Volkmann
December 16, 2014
- Marketing

While online reviews can be a dream come true as an easy way to increase your client base for your massage therapy practice, it can also prove to be a nightmare if you make common mistakes regarding them. Here’s a look at what not to do regarding...

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