As a massage therapist, you probably have your hands full with plenty of business management tasks. Add marketing to your plate, and it can feel like your responsibilities are running away from you. But don’t worry, we’ve got your back!
At MassageBook, we understand the importance of staying relevant on social media and growing your following to bring in new business. That’s why we’ve compiled this list of ideas to inspire your next Instagram Reel. And the best part? You can borrow, steal, and share these ideas with all your practitioner friends!
Answer FAQs
Potential clients may be wary of getting a massage due to a lack of industry knowledge and etiquette. Here are a few quick FAQs you can answer through Instagram Reels:
- What credentials do you have? Explain the requirements you must fulfill to run your massage business and become a licensed massage therapist.
- What does a massage cost? Discuss what the general rates are for massages in your area, and then dive into what your practice’s pricing looks like.
- Where are you located? If your practice is in a difficult-to-find location, such as in the back of a building, or if parking is complicated, outline how clients can get to your facilities.
- What do I need to know for my first-ever massage? Discuss general massage etiquette and reassure clients that their comfort and safety are your number one priority. Also, discuss any first-time massage processes they should expect, such as filling out intake paperwork.
- What should I not do at my first massage? There are plenty of misconceptions about the massage therapy industry—take the time to clear them up for your clients so they know what to expect.
If you find your customers have other FAQs, feel free to make Reels addressing those as well! For example, you might discuss massage billing and what options clients have aside from paying out of pocket.
You and Your Massage Practice
Adding a personal touch to your Instagram Reels is a great way to foster stronger relationships between you and your clients, current and potential. Here are a few ideas you can use to discuss you and your massage practice more casually:
- Go through your morning routine
- Highlight a study or article you find interesting
- Showcase what you’re loving lately: your favorite book, TV show, or movie
- Spotlight your favorite sounds or tunes you use to relax or in your massage room
- Explain how you use a self-care routine to recharge after a long day at work
- Show your favorite yoga poses or bedtime routine
- Spotlight someone on your team
- Give a tour of your space
Don’t be afraid to let your personality shine through for these types of Reels. These ideas are meant to be more informal and personable!
Technique Highlights
If you want to firmly establish your authority and expertise in massage therapy, technique highlight Reels can help you do that. For example, you might make a series of Reels covering the five beginner massage movements a therapist might use:
- Effleurage
- Petrissage
- Tapotement
- Friction
- Vibration
You could also cover specific types of massages that you specialize in, such as:
- Swedish
- Thai
- Deep tissue
- Hot stone
- Shiatsu
- Prenatal
- Trigger point
- Aromatherapy
- Sports
- Reflexology
Aside from simply explaining what these massage techniques are, you can also demonstrate them directly on a client or another massage therapist. Be sure to obtain the individual’s permission beforehand and explain that you plan on posting this footage on your Instagram page. Offer to blur or keep their face out of frame if they prefer to remain anonymous.
At-Home Massage Techniques
In today’s increasingly technology-centered workplace, most working professionals spend their days seated in front of a computer. This leads to stress, bad posture, and other issues. As a massage therapist, you’re uniquely positioned to provide advice that helps them alleviate their aches and pains.
Here are a few ideas for at-home massage techniques you can teach through Instagram Reels:
- Breathing techniques for relaxation
- How to stretch your neck
- Correct posture for a better back
- Stretches you can do at work
Don’t worry—you’re not robbing yourself of clients if you choose to use these ideas! Individuals who see success using your techniques will trust your expertise as a massage therapist, making them more likely to book an appointment with you when they want a massage.
Business Promotion
Remember that social media provides a wonderful opportunity for you to clearly and directly promote your business. Through Instagram Reels, highlight:
- Upcoming discounts and promotions
- Your membership offering
- Upcoming events
- Small businesses you’d love to partner with
Additionally, feature loyal and long-time clients providing testimonials about your services. Ask them if they’d be willing to sit down and film an Instagram Reel with you, and be sure to obtain their permission before you post the video on social media.
From showcasing your space and highlighting your team members to teaching and demonstrating massage techniques, these Instagram Reel ideas will help you keep your content fresh and engaging. And, if you post a new Reel every few days using these ideas, you’ll have close to 3 months of content. So jump in and get filming!
But before you get started, did you know MassageBook can help convert your Instagram visitors into paying clients? Our seamless integration makes adding online scheduling to your social media business pages easy. Check it out here.
