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If you’re in this business and want to be successful, then there are a few marketing ideas you should consider implementing sooner rather than later.
Build an Awesome Massage Therapy Website
A website is your storefront. Whether you’re just starting or have been in the massage business for years, building the best massage therapy website possible is essential.
This way, when people are searching online, they can find you and get all of the information about what makes your company so great. Remember that this is one area where most customers will be engaging. So, make sure it’s something that represents your company’s personality.
Check out MassageBook’s free website builder and look at the features you can add to your site.
Leverage Social Media
Social media marketing strategies are great for sharing your massage business info, building relationships with potential clients, and reaching out to people who have already used massage therapy services in the past.
For example, you could post an update on Twitter about a recent massage therapy training course you completed. Or, share the positive feedback that one of your clients has left on Facebook or Google.
Define a Unique Selling Proposition Value Proposition
What makes your massage business better than the rest? Write down a list of what you do and don’t like about other types of massages.
Then, think about why this matters to people who need a massage or are looking for someone who explicitly offers a service they’re interested in.
Reach Out and Partner With Local Businesses
Partnering with local businesses is a great way to get new customers and increase your business’s exposure.
For example, if you’re located in an office building, consider partnering with a food service provider or offering discounts for people who work there. You could give them a cut of every referral you get, and they could do the same for you.
You’ll also want to look into partnering with other businesses that serve your target market. A good example is yoga studios near your massage business.
Adopt Email Marketing
Email marketing is an effective way to get in touch with your existing clients, and it’s also an excellent way to let people know about upcoming massage specials or promotions.
Check out Massagebook’s email marketing for massage therapists.
Get Creative With Your Referrals
If you’ve developed a good relationship with customers, they may be willing to refer their friends and family members.
What do your customers like best about your massage therapy business? This is the information that you should include in any referral programs or coupons that are offered.
Educate Your Clients on the Health and Wellness Benefits of Massage
When people understand the benefits of massage therapy, they may be more likely to book a session. You can offer them resources about what research has shown and share some success stories with current clients that have had positive experiences using your services.
For example, you could share a blog post that you’ve written or an infographic with some interesting stats. Just remember to consider your target customer when writing this information so that it’s relevant, relatable, and easy to understand.
Offer a Free First or Discounted Session for New Clients
Everyone loves a good deal, and it’s common for people to expect some discount when they’re shopping around.
Offer something like this on your website or in social media posts where you can easily direct potential new customers. After all, most people can’t tell the difference between you and another massage therapist based out of the same area.
Master Search Engine Optimization (SEO)
Ensure you’re taking advantage of all the free tools available to help people find your massage business when they search for keywords like “massage therapy” or something similar.
It’s also crucial that you have a high-quality description of what your company offers, so search engines will pick up on this info when they crawl the web looking for new material for their rankings.
Select the Platform to Book Massage Therapy Online
Make sure you have a booking page on your website and social media so that people can book appointments with ease. Also, consider adding an online payment option to reduce the chance of no-shows or cancellations. You could also include massages discounts and promotions for new clients who sign up for email marketing.
