Social Media Platform Quiz
What is your primary goal for social media?
📸 (A) To increase new client bookings by visually proving my practice is professional, clean, and trustworthy. My goal is to convert strangers into clients at a glance. 🔄 (B) To increase client retention and fill my schedule. My goal is to stay 'top-of-mind' with my existing clients, get them to rebook, and encourage local word-of-mouth referrals. 🤝 (C) To build a professional network. My main goal is to connect with other wellness professionals for advice and partnerships or to connect with HR managers for corporate gigs, such as chair massages. 🚀 (D) To rapidly increase my brand awareness and reach new local clients. My goal is to go 'viral' locally by making fun, educational videos that show my personality and expertise to a huge new audience. 🎓 (E) To increase bookings of high-quality, long-term clients. My goal is to build deep, lasting trust by creating 'evergreen' educational videos that answer complex questions and establish me as the undisputed expert.
When you think about "making content," what feels most natural?
✨ (A) Taking nice photos of my space, creating simple, branded graphics (like for a testimonial), and filming short, aesthetic videos. 💬 (B) Writing a quick text update, sharing a link to a helpful article, or asking my community a question. 📊 (C) Writing a professional, well-researched post about a clinical study or the benefits of massage for a specific condition (like post-op recovery). 📱 (D) Filming and editing short, engaging, trend-based videos on my phone, even if they aren't perfectly polished. 🎬 (E) Filming and editing longer, polished, high-quality videos (5-20 minutes) with good audio, lighting, and a clear script.
Realistically, how much time can you commit to social media each week?
⏰ (A) 2-3 hours: I can set aside time to "batch-create" a few high-quality posts and then check in for 10-15 minutes a day to engage. ⚡ (B) 1 hour: I want the "lowest effort, highest return." I need to post last-minute openings and respond to messages, but I don't want to create content all the time. 🎯 (C) 1-2 hours: My time is limited, but I can dedicate it to high-value, professional writing and connecting with 5-10 specific colleagues. 🎉 (D) 3-5+ hours: I genuinely enjoy creating videos, learning new trends, and engaging with a large audience. 🏗️ (E) 5-10+ hours: I'm willing to invest significant time (possibly a full day per video) to create a high-quality, long-lasting "evergreen" video.
Who is your most important audience?
👀 (A) Potential new clients who are visual, value aesthetics, and are "shopping around" for a therapist they can trust locally. 🏘️ (B) My existing client base and their local friends/family. I want to be the person everyone recommends in local groups. 💼 (C) Other wellness professionals and corporate HR managers. 🌍 (D) A massive, broad audience (not just local) who is interested in self-care, wellness, and quick tips. 🔍 (E) A global, search-driven audience. People who are actively typing questions into a search bar (like "how to fix back pain") and want a detailed answer.
How would you describe your natural communication style?
🎨 (A) Aesthetic & Polished: I want to communicate through a clean, beautiful, and consistent visual vibe. The look and feel of my brand are just as important as the words. 😊 (B) Friendly & Accessible: I'm a "community hub." I like giving quick updates, sharing helpful news, and being the reliable, friendly person people can easily ask questions. 📝 (C) Formal & Authoritative: I am most comfortable communicating in a professional, clinical, or academic tone. I'm great at writing, citing research, and building a formal case for my services. ⚡ (D) Authentic & Energetic: I'm a "people person." I'm comfortable on camera, enjoy showing my personality, and can make learning fun, fast, and entertaining. 🧠 (E) In-Depth & Methodical: I'm a natural teacher. I enjoy patiently explaining a complex topic from start to finish and being a thorough, trusted resource for "how-to" questions.
📸
Instagram
Instagram is your perfect social media platform! Focus on visual storytelling with beautiful photos and engaging Stories and Reels to connect with your audience.
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👥
Facebook
Facebook is ideal for you! Build community through groups, share detailed posts, and connect with your local audience through targeted content.
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💼
LinkedIn
LinkedIn is your platform! Share professional insights, network with industry peers, connect with businesses, and establish yourself as a thought leader in your field.
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🎵
TikTok
TikTok is perfect for you! Create short, engaging videos that showcase your personality and connect with a global, dynamic audience.
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🎬
YouTube
YouTube is your ideal platform! Create in-depth video content, tutorials, and educational material to show your expertise and build a loyal subscriber base.
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